Our staff are our greatest asset — and yours
Our core production staff have a combined 100+ years in the event planning business. We come from a diverse background of PR, film, theater, hospitality, and events – everything needed to create your unique experiential event. Each of our team members are committed to delivering exceptional service and remarkable results to every Eventrex Productions client.
Brad Shaw
President, Executive Producer
Brad’s experience spans a 30-year career in event production and experiential marketing. During his previous tenure at two different companies, he was successful in the creation and management of a national event division; rising to a senior level position with both corporations. Brad believes that at every marketing event, the audience should come away having experienced the client’s message in a completely new way. Each person should leave seeing the product, event, or occasion as something tangible, enjoyable, functional, and possibly creating a shift in their philosophy. Brad has been a key player in the production of many high profile events, such as the Olympics in ’88, ’92, ’96; the ’96 Olympic Torch Relay; the largest pharmaceutical launch meeting of its time, for Merck/Shiering Plough; the largest free concert (Lilith Fair) ever performed in Bryant Park for Levi Strauss; and a two and a half year run of multi-million dollar events with Bank of America, which included multi-city tours, mobile marketing, and the creation of the multi-award winning event “Gift on Fifth,” a pop-up holiday shopper's lounge built from scratch on 5th Avenue and 36th street in New York City. Other clients that Brad has worked for include Folgers, Yoplait, Staples, Google, Cottonelle, Cadbury, Schweppes, The Discovery Channel, Heineken, Celebrity Cruise Lines, Kellogg’s, Boehringer Ingelheim, Allergan, Sonosite, Philips, Kodak and FedEx. Brad loves to push the boundaries of what's possible with experiential event marketing, and is committed to delivering extraordinary results to every Eventrex Productions client.
Kerry Neal-Shaw
VP New Business Development, Event Planner
Kerry brings a rich and varied background in special events to the Eventrex Production team. Her expertise lies in a comprehensive knowledge of food, beverage, service, creative décor, and entertainment. Kerry believes that each event is distinctive, and that it is her job to identify that one unique moment that stands out in every event, then make sure that it gets executed flawlessly. For the past twenty years, her work has included movie premieres, up-fronts, concerts, fundraisers, corporate dinners, galas, and product launches. The key to her success is listening carefully to her clients in order to fully understand their mission before beginning the planning process. She enjoys focusing on the details, and believes that organization is the key to successful execution. Her client list is a testament to the high level of service that she delivers, including Bill Clinton’s Global Initiative, Goldman Sachs, Citibank, Bentley, The United Nations, HBO, NBC, Heineken and many others. Kerry is also a crazed college football fan and a mother of two.
William Michael Maher
Executive Producer
Bill is an accomplished producer, manager and director from the film and theater arena, with a long history of diverse enterprises that have taken him around the world. He is a U.S. Army veteran, holds a Masters’ Degree in Theatre Education, and is a member of Actors’ Equity Association, Stage Directors & Choreographers, and ASCAP. CORPORATE EVENTS: IBM's ICIA Award winning planetNET presented throughout the 100th Olympiad; the Java™ Education World Tour (presented over six weeks in thirty cities on five continents); and five Girl Scouts of the USA's Triennial Business Meetings. MEDIA EVENTS: WNET/WLIW’s Celebration of Teaching & Learning; Oprah’s Live Your Best Life Tour; and the 30th Annual Daytime Emmy Awards. SPORTS EVENTS: USTA’s Arthur Ashe Kids Day on CBS (since ’07); NASCARWorld at the Brickyard 400 Inaugural Race; and two Super Bowl Half Time Shows. PUBLIC EVENTS & FESTIVALS: the Brooklyn Book Festival (since ’06); Bank of America’s multiple award winning, Gift On Fifth in NYC; the 120th & 125th Birthday Celebrations of the Brooklyn Bridge for the City of New York; the Prescott Park Arts’ Festival; and the Pilsen Beer Launch in Medellin, Columbia. THEATRE PRODUCTION: Creative Director/Senior Producer for Radio City Music Hall; two Broadway and multiple Off and Off Off Broadway productions; Regional Theatre; and Producer, Director, Writer and Manager for Dolly Parton’s Music Mansion Theater and Dollywood.
John Ballard
Technical Director
John Ballard is highly sought after and award-winning production professional with 25+ years of experience in managing corporate events. This background has made him an expert in all elements of event production – from creative to logistical to technical – as well as enabling him to adapt to any situation or role to be performed. John has always been a respected leader of logistical and technical teams; his honesty and integrity are an essential part of his relationships with all of his clients, vendors and co-workers alike. He takes pride in providing a working environment that is professional, enjoyable and mutually beneficial for all. Not only do his extensive experience, knowledge base, and attention to detail provide the best possible service, it is also the main reason why his Fortune 500 clients return for his services again and again. Current and past clients include Microsoft, Intel, Apple, Panasonic, Lego, Kodak and News Corporation just to name a few.
Gary Goldsmith
Creative Director
Gary has 25 years of experience devising and implementing creative concepts for meetings and events for many of the world’s most prestigious companies, including Allergan, Celgene, Merck, Pfizer, KKR, AIG, Ann Taylor, Bank of America, Bloomingdales, Canon, Google, MasterCard, Pac Bell, Philips, Lorillard, ITG Brands, Kraft… the list goes on. Beyond that, he brings an exceptional range of experience to the corporate arena. Basically bi-partisan when it comes to work, Gary creative directed a unique weekend-long A&E Network TV event for the 40th anniversary of JFK’s assassination, and he creative directed and wrote all of the videos at The Ronald Reagan Library. Nothing if not versatile, he’s scripted numerous rock & roll documentaries, and countless shows for A&E, Nickelodeon and others. Additionally, he’s had screenplays developed by Warner Brothers and Paramount, and has script-doctored a number of studio features, working from time to time on Hollywood back lots. And oh, the stories he could tell… if it weren’t for his innate sense of loyalty and the confidentiality agreements he signed.