challenge:

change the world with everyday purchases

When (RED) was launching their ingenious initiative to raise money for AIDS with purchases made through their brand partners, they used trade shows as an opportunity to connect with like-minded brands and persuade them to join the cause. They knew that they needed to stand out if they were going to capture the attention of the major players.

We created: the (red) corner

Custom Displays

Visually engaging product displays were built to highlight the (RED) branding, mission statement, and partner merchandise.

Multi-Media Engagement

Visitors were impressed with computer stations and video elements providing information, in addition to physical products.

Step Up to The Booth

Booths were set up throughout the display and staffed with a Brand Ambassador who could answer all questions, enlist volunteers, and sell merchandise.

Lighting Design

While it wasn't too flashy, our lighting design team worked to create a custom lighting plan for the display that was visually appealing, functional, and light-weight.

Custom Backdrop

We custom-created this large scale backdrop to perfectly represent (RED) and incorporate the the brand's current color scheme and mission statement.

Merhcandise Available

Almost all (RED) exclusive merchandise could be purchased on the spot by talking to a Brand Ambassador.

Stop and Chat

High-top tables throughout the event space were places where guests could take a small break to chat with each other, or talk to a Brand Ambassador about how to volunteer.

A trade show booth chock-full of amenities, located right in the center of the action.

custom trade show booth 1 copy.JPG — Features

• Multiple interactive multi-media elements
• Custom-built product displays showed off the (RED) partner merchandise
• Custom large-scale signage created for backdrop and table coverings
• Our lighting team sourced portable, lightweight fixtures that enhanced product colors and textures

(RED)

challenge:

change the world with everyday purchases

We created: the (red) corner

A trade show booth chock-full of amenities, located right in the center of the action.

Ready to experience a new kind of marketing?