challenge:

Highlight the green giant taking a stand against bullying

Green Giant launched a multi-media anti-bullying campaign in response to how deeply families were affected by bullying. The month long letter writing campaign was set to end with a reveal of the “Anti-Bully Giant” in Minnesota.

 
 

We created: The anti-bully giant

 
 

We redesigned the Jolly Green Giant’s iconic green-leaved toga and outfitted him in Anti-Bully Orange—veggies and all. 

 
 
green giant publicity stunt minnesota 2

Features

• Custom designed toga for the 55 ft. Green Giant statue

• Sound and lighting design for both day and night displays

• Reveal ceremony and press conference

• Staging for the statue and press conference

 
 
 

Ready to go big with your marketing efforts?