This house belongs to the winner of a contest run by Yoplait’s Save Lids to Save Lives Campaign. Eventrex Productions was on the scene shortly after the winner was announced, creating a custom shade of pink paint to adorn the winner's house with for the duration of Breast Cancer Awareness Month.

Yoplait wanted to remind communities across the country that the fight against Breast Cancer starts right next door — pink paint, a pink sign, and pink lights at night were all used to send the message.

There was no shortage of pink in the evenings — a specialty lighting package was crated for the event so a beautiful pink glow showcased the house the the neighborhood all month long.

The winners were also treated to a complimentary re-painting of their house to whatever color they wanted at the end of the month.

The whole house was also adorned with custom materials such as these pink breast cancer awareness flags, and a custom created large branded banner for the roof.

Through the month of October, survivors were invited to visit and leave pink handprints on The Survivor's Wall, and it made a very powerful statement.

The Pink House drew a lot of attention, but it was more than a publicity stunt — it was a meaningful message for breast cancer survivors and for those who are fighting for a cure. The Pink House was so popular that it caused traffic jams in Denver for the entire month that it was on display! 

When guests stopped by The Pink House, they could visit the custom "Yougurt Bar" for some delicious free Yoplait samples. Visitors loved it!

Eventrex Productions created a branded stage and platform for a press conderence held on site discussing the process and the meaning of the event.

We captured the moment half way through the process. A professional team of painters was employed for this unusual and exciting house painting project.

One of the visitors, a breast cancer survivor herself, donned a glove to leave her handprint on the Survivor's Wall, as well as a message of encouragment to those who are still fighting.

Our incredible team of painters didn't miss a trick — even the chimney was given a rosy hue.

A white picket fence may be classic, but after the success of The Pink House event, a pink picket fence might be the next big trend in housing.

A custom-fabricated banner with the Yoplait branding and signature pink coloring was displayed on the roof for neighbors, visitors, and passers-by to see.

It was an honor to have contributed to this month long event that meant so much to survivors, to Yoplait, and to the homeowners themselves.