challenge:
Propose a new solution to a common problem
Kowa Pharmaceuticals was launching a new drug in a crowded field: a cholesterol management medication. They came to Eventrex Productions looking for a way to get the message out in a way that would cut through all the advertising noise and reach the people who needed it most.
We created: the Livalo big top
a mobile booth that traveled to fairs and events across the United states
Features
• Equipped with equipment to test visitors' cholesterol and give them instant readings
• Custom banners and signage
• Booth appeared at multiple locations throughout the U.S.
• Booth was fully staffed with local ambassadors at each location, supervised by Kowa reps
Amenities
• Health experts were on hand to interpret cholesterol test results
• Custom t-shirts and other items were given away in gift bags
• Kowa representatives were available to discuss Livalo and its benefits
